1. Reduce the time it takes for your website to load

The page speed with which your site loads is crucial to the mobile experience. When consumers seek information on the move, they want it as soon as possible. If your website does not load quickly enough for your visitors, they will go.

• Improve your site’s load time and keep leads on your mobile version. Google Page Speed Insights can tell you how long it takes for your site to load.
  
• You may use this tool to identify where your site excels and where it needs to improve. Google will show you how to optimise the load time of your site for mobile consumers. Simply type the website URL you want to test into the box and click “Analyze.”
  
  

You’ll have a better understanding of the work you need to perform for your mobile SEO strategy once you’ve completed your mobile-friendly examination.

2. Make use of responsive design

Creating a mobile-friendly website needs to have a responsive design because it ensures that your website adjusts to any device that a user uses.

Responsive design makes it easier for your visitors to navigate your site. They can quickly navigate across your page and accurately view your website. That’s why setting up a website with a responsive design has been highly recommended.

( Source: Inova Web Design )

For example, consider using a mobile device to visit the desktop version of your website. Everything would be cluttered and illegible, forcing your visitors to zoom in and out to see the content on your website. You’ll lose more customers if you don’t have a fully responsive product. They are unlikely to stay on your site if they cannot readily access and read your material.

3. Put a premium on the customer experience

While a responsive website is a fantastic starting point for building a better mobile experience, you’ll need to incorporate additional components into your strategy to guarantee that consumers have a positive experience.

• Design that is ‘thumb-friendly: As people typically surf with their thumbs on mobile devices, this responsive design makes it easier for visitors to navigate your site. They can quickly navigate across your page and accurately view your website. 
• Make typefaces readable: You must make typefaces readable on smaller displays since consumers will browse your site on these platforms. Modify your font to be readily legible on a mobile phone, whether you pick a stronger font or increase the text size.
• Calls to action that are easy to locate (CTAs): CTA buttons encourage your viewers to take a big step toward acquisition. Make sure your CTAs stand out from the page and are easy to locate when creating a mobile-friendly design. Whether it’s contact information or wording that directs readers to the next webpage, your audiences should see a CTA on your website right away.
  
• Contact information should be easy to find: Place your company’s name, phone number, and address on the main page of your website. Place them in the footer, if possible.

4. Be wary of pop-up windows

Many firms utilise pop-ups to grab the user’s attention to the action you would like them to do, whether it be to sign up for emails or to download and install the material. It might appear when a user initially visits a website or when they scroll to a certain section. 

If you’re going to utilise pop-ups on your site, make sure you use them correctly:

• Don’t utilise too many pop-ups since it will turn consumers away.
• Employ pop-ups sparingly and only on areas of your website where the pop-up is most necessary so that crucial information isn’t obscured.
• You must also make sure that your pop-up has an obvious option to close it, such as a large “x” at the top.
• Use caution while employing pop-ups on your page if you like to be efficient with mobile SEO.

( Image source: Engadget )

Users will be annoyed if your pop-up fills up the entire screen on a mobile device. They won’t be able to view the information they came to your site for, but they might not even figure out how to close the popup. Users may abandon your site as a result of this.

5. Optimise for the local market

In the last several years, mobile searches for “near me” have increased greatly, indicating that consumers are increasingly looking for local companies. Hence, local SEO is an essential element of mobile SEO. 

• To discover small shops near them, people frequently use keywords like “near me,” “open now,” and “where can I purchase.” With so many individuals looking on their phones using local keywords, you’ll need to change your strategy to reach them.
• Local keywords might help you adapt to search results. If someone from New York is looking for a local salon, they will likely type in “ Salons in New York” or “Salons near me.” The salons listed on top are optimised for mobile SEO.
  

6. Create a simple, easy-to-use navigation bar

The way people locate and access information is heavily influenced by your navigation. Users will become annoyed and quit your site if your navigation is too difficult. A primary reason for the low conversion rates of mobile websites is their inability to effectively direct visitors or their overly complicated navigation systems.

Create mobile website navigation to guarantee a good experience for your audience. There are mainly two types of menu format:

• A cheeseburger menu is the easiest method to build a mobile-friendly layout. A three-line hamburger menu makes it to the top of a webpage. Users will get a knock menu with multiple pages they may visit when they hit this icon.
• A hamburger menu makes it simple to keep your audience’s movement organised. It keeps your site tidy and makes it simple for visitors to discover content.
  

7. Make title tags and meta descriptions more effective

Your title and meta descriptions are critical components of mobile SEO. These two factors influence whether or not someone clicks on your search results in the search rankings.

• Title Tag: It is the first thing your audience sees. It informs your visitors about the content of your page. It aids them in determining whether or not your page is related to their search query. With brief and descriptive keywords, you’ll attract more mobile people to click on your site.
• Meta Tag/ Meta Description: The summary that appears to viewers after your title tag is known as your meta description. It gives your visitors a sneak peek at your page, influencing their click decisions, particularly for mobile users.
  

Unbelievably, Google provides you with more characters for title tags on mobile devices.

Source: Backlinko

8.  Fix Technical Errors

Addressing technical errors is crucial for a smooth user experience, especially on mobile devices. Regular monitoring, prompt fixing of identified errors, and using appropriate tools can significantly improve your website’s functionality and user satisfaction.

• Small screens make even the slightest issues, like the frustrating 404 errors, highly noticeable. While a creatively designed 404 page might entertain, it’s essential to eliminate errors entirely to maintain a smooth user experience.

( Source: Vladimir Jones )

• Broken images, broken links, unwanted page redirects, server issues, and faulty CSS and Javascript are some of the major errors. As soon as possible, correct any errors you discover on the website.

9. Schema Structured Data

Schema markup is a way to provide search engines with structured information about your content.

In the SERPs, structured data can provide event dates, recipe photos, and review stars, all of which have the potential to greatly raise your organic CTR.

Implement local business schema, if applicable, to improve visibility in local mobile searches. This can include information like business hours, location, and customer reviews.

Get Mobile SEO Services to Optimising Your Website 

Mobile SEO services are crucial for your online business’s success. A solid mobile SEO strategy can assist you in reaching out to leads who are interested in your company. As a result, your website becomes more accessible, engaging, and conversion-friendly to mobile visitors. This can increase traffic, higher click-through rates, and improve user satisfaction. Moreover, staying ahead in mobile SEO is essential to meet the criteria set by search engines like Google, as they prioritise mobile-friendly websites.

If you’re not sure where to begin, you can hire an SEO agency which can assist you in mobile SEO services that will increase the number of mobile visitors that visit your website.