Do you have a Mobile SEO plan for your company? You’ll be neglecting the majority of your prospective consumers if you don’t. That’s a huge blunder. According to the data,  more than 70% of users use mobile in terms of generating leads and closing transactions.

In addition, Google is altering all of its algorithms, including those for desktop search, to reflect the change. That implies that you have to take Mobile SEO services for your website, otherwise it may become essentially invisible in search results.

Whether you choose to tackle Mobile SEO by yourself or opt to hire a proficient SEO agency, this article will equip you with the knowledge needed to make informed decisions.  In this comprehensive guide, we will explore more about Mobile SEO, providing insights, strategies, and best practices to help you optimise your website for mobile devices.


What is Mobile SEO?

Mobile SEO involves tailoring your online presence to cater effectively to mobile users, ensuring a seamless browsing experience.  Users will have a favourable site experience if you utilise mobile SEO since it appears excellent on any device, independent of screen size.

In recent years, the use of mobile devices has exploded. Consumers purchase through mobile devices 76% of the time, and this percentage is projected to rise as smart gadgets become more accessible. That’s why Google must crawl your website for mobile if you want to avoid an unpleasant user experience. 

What is the significance of mobile SEO Services?

The significance of mobile SEO services lies in the fact that an increasing number of users access the internet through mobile devices. It is vital for businesses and website owners to optimise their online platforms for mobile use for several reasons:

  • People use their mobile devices to access the Internet 70% of the time:  Seventy per cent of the time, consumers access the Internet on their mobile devices. You must guarantee that consumers have a pleasant experience on your site if they spend most of their time browsing the web on smartphones. If you don’t change, you risk losing a lot of business leads owing to a bad mobile experience.
  • A mobile website is more likely to be revisited by 74% of users: It seems to be the reason that if consumers have a significant mobile encounter on your site, they’ll be more inclined to return. Returning to your site may have a significant influence on whether or not visitors turn into leads for your company.
  • More than 60% of consumers believe that mobile-friendly sites improve their experience: Adapting your website to deliver the most incredible experience for people is a significant component of mobile SEO. If you don’t have a mobile website, visitors may have a poor impression of your company and bounce off your pages, hurting your rating. You’ll enhance the opinion of more than 60% of users who find your business and start a smartphone website.
  • 67 per cent of consumers are more inclined to buy from a firm that is mobile-friendly: Your conversion rate is influenced by your mobile accessibility. Your audience is more prone to purchase items from your firm if your site operates correctly on mobile. A mobile-friendly website will increase the number of conversions for your company.
  • When crawling and indexing web pages, Google prefers mobile: Google has switched to a “mobile-first index” as more consumers use their phones to search the web. This implies that your mobile site will be read first by Google’s crawlers. If your site isn’t mobile-friendly, it will suffer in the search results, resulting in fewer visitors, fewer leads, and lower revenue for your company.

The graph below illustrates a distinct shift in search behaviour between desktop and mobile devices over the years, particularly post-2015. Initially, the graph shows a predominant use of desktop devices for online searches. However, following 2015, there was a noticeable decline in desktop searches, coinciding with a steady increase in mobile searches.

Graph shows shift in search behaviour between desktop and mobile devices.

Source: Backlinko

How to Check if You Have a Mobile-Friendly Website?

A mobile-friendly website is optimised for display and functionality on mobile devices.

Before making significant modifications to boost your mobile SEO, verify your site is mobile-friendly. 

  • You don’t have to reload every page on your smartphone to earn a mobile-friendliness score for your site. Using Chrome Lighthouse, Google’s mobile site testing tool, is a simple method to assess mobile-friendliness.

Check mobile friendly website using Chrome Lighthouse,

Source: Google Search Console

  • This will check if your website is mobile-friendly and categorise URLs based on their present problems. You’ll know more clearly what has to be done for the mobile SEO strategy when your mobile-friendly review is finished.
  • Google advises avoiding making typical errors with mobile websites, like Blocked CSS, JavaScript, and image files; Incorrect redirects; Irrelevant cross-links; and Interstitials for app downloads.

Regularly testing and optimising your website for mobile devices will help you reach a wider audience and provide a better experience for your mobile visitors.

9 Best practices for creating an effective mobile SEO strategy

Here are 10 effective practices to help mobile users get a great experience while landing on your websites.

1. Reduce the time it takes for your website to load

The page speed with which your site loads is crucial to the mobile experience. When consumers seek information on the move, they want it as soon as possible. If your website does not load quickly enough for your visitors, they will go.

  • Improve your site’s load time and keep leads on your mobile version. Google Page Speed Insights can tell you how long it takes for your site to load.
    Google's Page Speed Insights Window
  • You may use this tool to identify where your site excels and where it needs to improve. Google will show you how to optimise the load time of your site for mobile consumers. Simply type the website URL you want to test into the box and click “Analyze.”
  • The Mobile Usability reports in Google Search Console make testing your entire site much easier. This will check your site’s mobile friendliness and sort URLs into groups based on their concerns.

You’ll have a better understanding of the work you need to perform for your mobile SEO strategy once you’ve completed your mobile-friendly examination.

2. Make use of responsive design

Creating a mobile-friendly website needs to have a responsive design because it ensures that your website adjusts to any device that a user uses.

Responsive design makes it easier for your visitors to navigate your site. They can quickly navigate across your page and accurately view your website. That’s why setting up a website with a responsive design has been highly recommended.
Example of responsive and non responsive design.

( Source: Inova Web Design )


For example, consider using a mobile device to visit the desktop version of your website. Everything would be cluttered and illegible, forcing your visitors to zoom in and out to see the content on your website. You’ll lose more customers if you don’t have a fully responsive product. They are unlikely to stay on your site if they cannot readily access and read your material.

3. Put a premium on the customer experience

While a responsive website is a fantastic starting point for building a better mobile experience, you’ll need to incorporate additional components into your strategy to guarantee that consumers have a positive experience.

  • Design that is ‘thumb-friendly: As people typically surf with their thumbs on mobile devices, this responsive design makes it easier for visitors to navigate your site. They can quickly navigate across your page and accurately view your website. 
  • Make typefaces readable: You must make typefaces readable on smaller displays since consumers will browse your site on these platforms. Modify your font to be readily legible on a mobile phone, whether you pick a stronger font or increase the text size.
  • Calls to action that are easy to locate (CTAs): CTA buttons encourage your viewers to take a big step toward acquisition. Make sure your CTAs stand out from the page and are easy to locate when creating a mobile-friendly design. Whether it’s contact information or wording that directs readers to the next webpage, your audiences should see a CTA on your website right away.
  • Contact information should be easy to find: Place your company’s name, phone number, and address on the main page of your website. Place them in the footer, if possible.

4. Be wary of pop-up windows

Many firms utilise pop-ups to grab the user’s attention to the action you would like them to do, whether it be to sign up for emails or to download and install the material. It might appear when a user initially visits a website or when they scroll to a certain section. 

If you’re going to utilise pop-ups on your site, make sure you use them correctly:

  • Don’t utilise too many pop-ups since it will turn consumers away.
  • Employ pop-ups sparingly and only on areas of your website where the pop-up is most necessary so that crucial information isn’t obscured.
  • You must also make sure that your pop-up has an obvious option to close it, such as a large “x” at the top.
  • Use caution while employing pop-ups on your page if you like to be efficient with mobile SEO.

Pop-up Windows

( Image source: Engadget )

Users will be annoyed if your pop-up fills up the entire screen on a mobile device. They won’t be able to view the information they came to your site for, but they might not even figure out how to close the popup. Users may abandon your site as a result of this.


5. Optimise for the local market

In the last several years, mobile searches for “near me” have increased greatly, indicating that consumers are increasingly looking for local companies. Hence, local SEO is an essential element of mobile SEO. 

  • To discover small shops near them, people frequently use keywords like “near me,” “open now,” and “where can I purchase.” With so many individuals looking on their phones using local keywords, you’ll need to change your strategy to reach them.
  • Local keywords might help you adapt to search results. If someone from New York is looking for a local salon, they will likely type in “ Salons in New York” or “Salons near me.” The salons listed on top are optimised for mobile SEO.
    Local Mobile SEO

6. Create a simple, easy-to-use navigation bar

The way people locate and access information is heavily influenced by your navigation. Users will become annoyed and quit your site if your navigation is too difficult. A primary reason for the low conversion rates of mobile websites is their inability to effectively direct visitors or their overly complicated navigation systems.

Create mobile website navigation to guarantee a good experience for your audience. There are mainly two types of menu format:

  • A cheeseburger menu is the easiest method to build a mobile-friendly layout. A three-line hamburger menu makes it to the top of a webpage. Users will get a knock menu with multiple pages they may visit when they hit this icon.
  • A hamburger menu makes it simple to keep your audience’s movement organised. It keeps your site tidy and makes it simple for visitors to discover content.

7. Make title tags and meta descriptions more effective

Your title and meta descriptions are critical components of mobile SEO. These two factors influence whether or not someone clicks on your search results in the search rankings.

  • Title Tag: It is the first thing your audience sees. It informs your visitors about the content of your page. It aids them in determining whether or not your page is related to their search query. With brief and descriptive keywords, you’ll attract more mobile people to click on your site.
  • Meta Tag/ Meta Description: The summary that appears to viewers after your title tag is known as your meta description. It gives your visitors a sneak peek at your page, influencing their click decisions, particularly for mobile users.

Unbelievably, Google provides you with more characters for title tags on mobile devices.

Number of characterstics required for title tags and meta descriptions

Source: Backlinko

8.  Fix Technical Errors

Addressing technical errors is crucial for a smooth user experience, especially on mobile devices. Regular monitoring, prompt fixing of identified errors, and using appropriate tools can significantly improve your website’s functionality and user satisfaction.

  • Small screens make even the slightest issues, like the frustrating 404 errors, highly noticeable. While a creatively designed 404 page might entertain, it’s essential to eliminate errors entirely to maintain a smooth user experience.

Technical 404 errors

( Source: Vladimir Jones )

  • Broken images, broken links, unwanted page redirects, server issues, and faulty CSS and Javascript are some of the major errors. As soon as possible, correct any errors you discover on the website.

9. Schema Structured Data

Schema markup is a way to provide search engines with structured information about your content.

In the SERPs, structured data can provide event dates, recipe photos, and review stars, all of which have the potential to greatly raise your organic CTR.

Implement local business schema, if applicable, to improve visibility in local mobile searches. This can include information like business hours, location, and customer reviews.

Get Mobile SEO Services to Optimising Your Website 

Mobile SEO services are crucial for your online business’s success. A solid mobile SEO strategy can assist you in reaching out to leads who are interested in your company. As a result, your website becomes more accessible, engaging, and conversion-friendly to mobile visitors. This can increase traffic, higher click-through rates, and improve user satisfaction. Moreover, staying ahead in mobile SEO is essential to meet the criteria set by search engines like Google, as they prioritise mobile-friendly websites.

If you’re not sure where to begin, you can hire an SEO agency which can assist you in mobile SEO services that will increase the number of mobile visitors that visit your website.