| Cost | High salary ($60k–$100k/year) + benefits. | Starts at ~$1,200/month—saves 70%+ compared to hiring. |
| Recruitment Cost | Expensive and time-consuming hiring process. | No hiring, training, or onboarding needed. |
| Company Benefits | Must provide health insurance, paid leaves, and perks. | No employee benefits or HR costs—pay only for results. |
| Office Space & Equipment | Requires office space, PC, SEO tools, and utilities. | No infrastructure cost—work is done remotely. |
| SEO Tools & Subscriptions | Paid tools like Ahrefs, SEMrush, Screaming Frog. | Uses premium SEO tools at no extra cost. |
| Expertise Level | Limited to one person’s knowledge. | Team of SEO specialists covering all areas. |
| Scalability | Hard to scale—must hire more people. | Easily scalable—increase efforts as needed. |
| Workload Distribution | SEO person handles multiple tasks alone. | Dedicated experts for technical SEO, content, links, and analytics. |
| Latest SEO Trends | May not stay updated on every Google update. | Constantly updated on SEO changes & algorithms. |
| Content & Link Building | Needs extra hiring for writers and link-building. | In-house content writers & link-building team. |
| Implementation Speed | Slower due to limited resources. | Faster execution with a dedicated team. |
| Reporting & Tracking | May not provide in-depth reports. | Data-driven insights & performance tracking. |
| SEO ROI & Performance | May take longer to show results. | Proven 98.8% project success rate at RankHawn. |
| Diversity of Experience | Limited to one company’s niche. | Worked across eCommerce, healthcare, fintech, etc. |
| Team Collaboration | Direct access, but limited resources. | Dedicated account manager for smooth communication. |
| Risk of Turnover | Employee may leave, causing setbacks. | No dependency on a single person—continuous execution. |
| Adaptability to Changes | Harder to pivot strategies quickly. | Agile SEO team adjusts strategies instantly. |
| Brand Knowledge | In-house SEO has deep knowledge of brand. | RankHawn conducts deep brand research & strategy alignment. |
| Ad-Hoc SEO Requests | Additional tasks may delay main work. | Handles ad-hoc requests without affecting performance. |
| Cost of Training & Development | Ongoing training expenses to keep SEO updated. | No training costs—RankHawn’s experts are already updated. |
| Flexibility in Services | Limited skill set may require additional hires. | Comprehensive SEO services in one package. |
| Accountability & KPIs | Hard to measure individual SEO performance. | Strict KPIs and result-oriented approach. |
