Client Overview

Visionary Finance is a Milton Keynes-based mortgage brokerage firm, authorized and regulated by the Financial Conduct Authority (FCA) under reference number 516472. Specializing in a range of mortgage services – including residential, buy-to-let, international, bridging, and commercial mortgages – Visionary Finance serves both domestic and international clients. The firm is committed to simplifying the mortgage process, offering consultations through various channels such as face-to-face meetings, telephone, and email to accommodate client preferences.

Project Background

Recognizing the need to enhance its online presence and user engagement, Visionary Finance partnered with Rankhawn, a leading SEO and digital marketing agency based in Ahmedabad, India. The collaboration aimed to address specific challenges related to website performance, user experience, and lead generation.

Challenges

• Website Performance: The existing website exhibited slow loading times, adversely affecting user experience and search engine rankings.
• User Engagement: The site lacked interactive elements and a responsive design, leading to suboptimal engagement across desktop and mobile platforms.
• Technical SEO Issues: Several technical shortcomings, including broken links and errors, were identified, hindering the site’s overall performance.
• Conversion Optimization: The website’s structure and content did not effectively guide users toward desired actions, resulting in lower conversion rates.

Strategic Approach

1. Comprehensive SEO Audit

A thorough audit was conducted to identify areas for improvement, encompassing on-page elements, site architecture, and backlink profiles.

2. Website Optimization

• Content Enhancement: Website content was revised to incorporate relevant keywords, ensuring alignment with user search intent and improving readability.
• Technical Improvements: Issues such as broken links and errors were rectified. Structured data markup was implemented to enhance search engine understanding of site content.
• Mobile Responsiveness: The site design was updated to be fully responsive, providing a seamless experience across all devices.

3. Performance Enhancement

• Speed Optimization: Images were compressed, and server response times were reduced to improve page loading speeds.
• User Experience (UX): Site navigation was streamlined, and clear calls-to-action (CTAs) were introduced to guide user interactions effectively.

4. Link-Building Strategy

A targeted link-building campaign was initiated to increase domain authority, involving guest blogging, outreach to industry influencers, and directory submissions.

5. Analytics and Continuous Improvement

Ongoing monitoring of website analytics facilitated data-driven decisions, allowing for continuous refinement of SEO strategies to enhance performance.

Results

Google My Business Performance

By optimizing the Google Business Profile, Visionary Finance experienced significant improvements in local search visibility and user engagement:

• Increased Profile Views: A notable rise in profile views on both Google Search and Maps.
• Enhanced User Actions: An uptick in user interactions, including website visits, direction requests, and phone calls.
• Improved Local Rankings: Higher placement in local search results, leading to increased organic traffic.

Google Search Console Insights

Utilizing Google Search Console, the following keyword performance metrics were observed:

• Top-Ranking Keywords: Multiple high-intent keywords achieved top positions in search results.

• Increased Click-Through Rates (CTR): Enhanced meta descriptions and titles led to higher CTRs.
• Growth in Impressions and Clicks: A steady increase in both impressions and clicks over the monitored period.

Overall Performance

• Organic Traffic Growth: A substantial increase in organic website traffic, indicating improved search engine visibility.
• Lead Generation: The combination of SEO and UX improvements resulted in a significant rise in qualified leads and client inquiries.
• Enhanced User Engagement: The revamped website design and improved UX led to longer session durations and lower bounce rates.

Conclusion

The strategic collaboration between Visionary Finance and Rankhawn successfully transformed the company’s digital presence. Through meticulous SEO practices, technical enhancements, and a focus on user experience, the project achieved significant improvements in website performance, search engine rankings, and lead generation.

Want to grow your SEO traffic, and leads, Request a FREE Quote via info@rankhawn.com or +919079220214