Propshop24

Every month, Propshop24.com receives about 112.5k visitors, of which none are paid.

Two key terms that we should examine in relation to SEO are Authority Score: Google views a website with a high authority score as being of greater quality than those with a low authority score vying for the same term. This is because a website with a high authority score has strong links from other websites, indicating that people trust it.

Backlinks: Backlinks are only references to our website from other websites. In the backlink sector, Propshop24 has an impressive 2.3K backlinks, which is a very good figure. 

Igp.com

Of the approximately 2.6 million visitors to igp.com, 20K are from sponsored searches.

It has 168.8K backlinks, which is more than Propshop24.com, and an authority score of 60, which is rather high. 

Traffic Breakdown by Device 

The majority of traffic originates from mobile devices, as the figure above illustrates, thus having a website that is mobile-friendly and has simple navigation is essential.

74.9% of Propshop24’s traffic comes from mobile devices, compared to 89.4% for Igp. 

By Age  

Both of these websites receive the highest traffic from people in the 25–34 age range. The majority of people in this age range are expected to become parents for the first time.

Targeting the 25–34 age group and their points is important for anyone considering joining an e-commerce website.

Gender Distribution

On average, men give 65.09% of the traffic to Propshop24 and 58.35% to IGP, while women contribute 34.91% to Propshop24 and 41.65% to IGP.

Traffic Gap 

The gift-related keywords that Igp and Fnp now dominate present a big opportunity for both websites to capitalize on.

We can target this keywords to create separate pages  as they are getting a heavy  monthly traffic .

Optimizing only a couple of these keywords can lead to 3–4 million searches each month.

Important Points to Note:

Volume: Higher search volume keywords have the potential to generate more traffic.

Keyword difficulty (KD%): It is simpler to rank for keywords with a lower KD%.

Position of the Competitor: IGP.com is already ranked for a number of popular keywords. Direct competition may take more work.

Intent: For e-commerce and sales conversions, keywords with transactional intent (T) perform better.

Recommended Keywords to Target:

1. 1. “personalised gifts”
      • Volume: 14.8K
      • KD%: 33 (Moderate difficulty)
      • Competitor: IGP ranks for this.
      • Why Focus: High volume and relevant to Propshop24’s offerings. Optimizing product descriptions, ads, and SEO for this term can drive traffic.
   2. “photo gifts”
      • Volume: 9.9K
      • KD%: 45 (Moderate difficulty)
      • Competitor: IGP ranks here too.
      • Why Focus: It’s a niche term where personalized and creative gifts (like those Propshop24 offers) could fit well.
   3. “customized gifts for men”
      • Volume: 5.4K
      • KD%: 60 (Challenging, but relevant).
      • Why Focus: Aligns with personalized and targeted gift ideas Propshop24 could promote.
   4. “one day delivery”
      • Volume: 4.4K
      • KD%: 42
      • Why Focus: Fast delivery is a strong USP. If Propshop24 offers fast delivery, optimizing for this keyword will attract last-minute buyers.
   5. “personalized gifts for girlfriend”
      • Volume: 4.4K
      • KD%: 30
      • Why Focus: Highly targeted. Ads and SEO optimized for occasions like anniversaries, Valentine’s Day, or birthdays can convert well.
   6. “home decor gifts”
      • Volume: 4.4K
      • KD%: 19 (Low difficulty)
      • Why Focus: Propshop24 offers many home decor items, making this a relatively easy and relevant keyword to dominate.

• Gifts for Boyfriend

1. • Traffic: 90.5K
   • Why Focus: A massive traffic potential and high intent for gift purchasing. Ranking for this keyword can drive significant traffic and conversions.

8. Online Gift Delivery

•   Traffic: 4.4K

•    Why Focus: Perfect for Propshop24 if they offer reliable and fast delivery services, targeting last-minute or convenience-driven buyers.

Mobile Page Speed 

Propshop24 PageSpeed Result  (Mobile Device) 

IGP PageSpeed Result (Mobile Device)

Both PropShop24 and IGP gave good performances for Pagespeed.

IGP received 74 points, which is rather high and should be optimized given that the majority of traffic originates from mobile devices. Propshop24 may receive 61 points.

One of Google’s ranking considerations is page speed. Additionally, people’s attention span has decreased to three seconds, so if a website takes longer to load, they will leave.

Schema

Schema code allows us to display star ratings in the FAQ section, SERP (Search Engine Result Page), and other places.

It really stands out, tends to receive more space from other results, and aids in improved CTR (click through rate).

Remarkably, neither of the aforementioned websites has used Schema Code on their pages, despite the fact that it can undoubtedly increase clicks for clear reasons.

The review Schema code looks like this: 

Because so many individuals have given this website’s items positive reviews, it also offers prospective customers confidence that they are high-quality.

On-Page

Is the title optimized?

The next stage was to determine whether or not their titles were appropriately optimized.

We accomplished this by examining one of the most popular keywords in the sector: “birthday gift for boyfriend,” which received 90.5k searches each month.

PropShop24 is ranked 0th for the relevant keyword, but IGP has achieved the 2nd spot.

Now let’s examine their titles: 

How to make your meta titles better

There are several formal and content-related considerations to make while optimizing the title element.

When it comes to the length of your meta titles, keep in mind that Google only employs 580 pixels, or roughly 70 characters (including spaces), to display a webpage’s meta title in search results. Since Google would otherwise cut off the title, this number shouldn’t be exceeded. Your meta title should ideally be between 55 and 65 characters long. 

How to make your meta description more effective:

You should carefully consider your meta description if you want to increase your website’s click-through rate in search engine results. It must, above all, give a brief and understandable explanation of the page’s content. The most crucial keywords should be included in your meta description even if they have no bearing on your SEO or rankings because Google highlight the terms that users search for in result snippets. Thus, a meta-description that contains the most crucial keywords might attract a lot of attention. However, rather than being crammed into your description incoherently, the keywords ought to be employed in a meaningful statement.

PropShop24 Title and Meta Description:

Observations:

1. Meta Title:
   • Current Length: 662 pixels.
   • Recommended Length: Less than 580 pixels.
   • Issue: The title exceeds the recommended pixel limit, which may cause truncation in search engine results.
2. Meta Description:
   • Current Length: 2042 pixels.
   • Recommended Length: Less than 1000 pixels.
   • Issue: The description is significantly longer than the recommended limit, potentially leading to truncation and reduced effectiveness in search engine results.
3. Positive Note:
   • There are no duplicate words in the meta title.

Recommendations:

1. Meta Title:
   • Shorten the title to fit within the 580-pixel limit while maintaining its appeal and relevance.
   • Suggested Example:
     “PropShop24 – Quirky Gifts & Cute Gift Items Online India”
2. Meta Description:
   • Rewrite the description to fit within 1000 pixels while ensuring key information is concise and engaging.
   • Suggested Example:
     “PropShop24 is India’s top destination for quirky gifts and home decor. Explore unique items like kitchen gadgets, journals, planners, and more to find the perfect gift!”

IGP Meta Tile and Meta Description:

Subject matter: “IGP: Online Gifts Delivery | Send Gifts to India, Gift Items Online”

Performance: At 577 pixels out of a maximum of 580 pixels, the title length is perfect.

The title doesn’t contain any duplicate terms, which is beneficial for SEO.

Meta Description Content: “IGP Online Gift Shop offers free shipping on presents purchased or sent to India within 30 minutes. Unique Presents with Same-Day Delivery Online.

Performance: The description is 1001 pixels long, which is a little longer than the allotted 1000 pixels. Overall Performance Rating: 99% attained .The meta description has to be slightly trimmed for pixel compliance, however the meta title is flawless.

Keyword Analysis for Propshop24

This audit focuses on the header tags (H1, H2, H3, H4) utilized on the PropShop24 website. Header tags are crucial for SEO as they help structure content and improve readability for both users and search engines.

Header Tag Analysis

H1 Tags

• Total H1 Tags Found: 1
• Content:
  • “PropShop24: Best Gift Portal for Quirky Home & Living Gifts Meet India’s Style”
• Analysis:
  • The H1 tag is descriptive and includes relevant keywords such as “Gift Portal” and “Home & Living Gifts,” which can help with search engine visibility.

H2 Tags

• Total H2 Tags Found: 4
• Content:
  • “Order Unique Gifts & Everyday Essentials at PropShop24”
  • “Wide Variety of Unique Gifts Items to Choose from”
  • “PropShop24 Ensures You Never Miss a Celebration with Last-Minute Gifts Delivery”
  • “PropShop24: Where Every Gift Tells a Story – Here’s Why!”
• Analysis:
  • The H2 tags effectively highlight key offerings and benefits of the site. They are relevant to user intent and contain keywords that can enhance SEO.

H3 Tags

• Total H3 Tags Found: 13
• Content:
  • “Top Collections”
  • “Cute Stationery”
  • “Storage Organizers”
  • “Dining & Kitchen Items”
  • “Decorative Lamps for Living Room”
  • “Lunch Box”
  • “Personalized Gifts”
  • “Travel Organizers”
  • “Umbrellas”
  • “Phone Cases & Holders”
  • “Rakhi”
  • “Vanity Organizer Box”
• Analysis:
  • The H3 tags provide a detailed breakdown of product categories, which enhances user navigation and supports keyword optimization. This structure is beneficial for both SEO and user experience.

H4 Tags

• Total H4 Tags Found: 2
• Content:
  • “Join the Club!”
  • “Get in Touch”
• Analysis:
  • The H4 tags serve as calls to action or additional information sections, which can engage users further. However, their usage could be expanded to include more relevant content.

Recommendations

1. H1 Tag Usage: Maintain a single, strong H1 tag per page. Ensure it contains primary keywords relevant to the page content.
2. H2 Tags: Consider adding more descriptive H2 tags to further break down sections of content, making it easier for users to navigate.
3. H3 Tags: Continue using H3 tags effectively but ensure they also include variations of target keywords to improve search visibility.
4. H4 Tags: Increase the use of H4 tags where appropriate to further structure content and provide additional context or calls to action.

Conclusion

The header tags on PropShop24 are well-structured and serve their purpose in enhancing both SEO and user experience. By following the recommendations provided, the site can further improve its search engine visibility and user engagement.

For a comprehensive SEO audit, consider analyzing other elements such as meta tags, site speed, mobile responsiveness, and backlink profile in addition to header tags.

On-Page SEO Report for PropShop24

1. Page Speed & Technical Issues
   • Page size is too large; compress images, minify scripts, and add cache control headers.
   • Missing canonical tag; implement to avoid duplicate content issues.
   • Render-blocking resources detected; defer or asynchronously load JavaScript.
2. Content Quality
   • Word count is 1,517; increase to target more keywords.
   • Readability scores are fair; simplify language for broader audience appeal.
   • Low content-to-code ratio; add more relevant text content.
3. Metadata Optimization
   • Title is too long; shorten to under 60 characters.
   • Meta description lacks optimization; add primary keywords and keep within 150–160 characters.
   • No duplicate titles or descriptions detected.
4. Image SEO
   • 25 images are present, but many are missing alt attributes; add descriptive alt text.
   • Compress images to improve load speed.
5. Internal Linking & Navigation
   • 91 internal links are present; ensure relevance and strategic placement.
   • Update HTTP links to HTTPS for better security.
6. Missing Elements
   • No H1 tag detected; add a clear, keyword-optimized H1.
   • Favicon is missing; add for brand visibility.
7. Additional Recommendations
   • Fix low content rate by aligning content with targeted keywords.
   • Address render-blocking resources and improve load speed.
   • Add canonical tags and ensure all metadata aligns with the page content.

By implementing these improvements, PropShop24 can enhance its on-page SEO and user experience.

Keyword Analysis for IGP

Header Tag Analysis

H1 Tags

• Total H1 Tags Found: 1
• Content:
  • “Welcome to IGP.com! The No.1 Online Gift Shop”
• Analysis:
  • The H1 tag is clear and includes relevant keywords such as “Online Gift Shop,” which can positively impact search engine visibility. It effectively introduces the page’s primary purpose.

H2 Tags

• Total H2 Tags Found: 5
• Content:
  • “Send Gifts to India Online | Best Gift Ideas from IGP.com”
  • “Send Gifts to India from USA, UK, UAE, Canada, Australia, Singapore & Worldwide with Free Shipping”
  • “Why Shop at IGP.com via Web or IGP App?”
  • “Order or Send Unique Gifts Online, Free Delivery via IGP App”
  • “Send Gifts to International from India with Free Shipping”
• Analysis:
  • The H2 tags are well-crafted and highlight key offerings and benefits of the site. They contain specific keywords that improve context and relevance for search engines.

H3 Tags

• Total H3 Tags Found: 10
• Content:
  • “Valentine’s Day Gifts – Love Gifts for Her/Him”
  • “Best Birthday Gifts for Her/Him”
  • “Anniversary Gifts – Buy/Send Wedding Anniversary Gifts Online India”
  • “Order Cake and Flowers Online”
  • “Unique Personalized Gifts”
  • “Thank You Gifts”
  • “Housewarming Gifts”
  • “Personalized Gift Cards”
  • “Unique Gifts Delivery for Him/Her in India”
  • “Same Day Delivery Gifts – Same Day Flowers & Cake Delivery Online”
• Analysis:
  • The H3 tags provide a comprehensive breakdown of gift categories and occasions. This structure enhances user navigation and supports keyword optimization effectively.

Recommendations

1. H1 Tag Usage: Maintain the current strong H1 tag. Ensure it remains unique across different pages to avoid confusion.
2. H2 Tags: Consider adding more descriptive H2 tags to further elaborate on specific offerings or benefits, enhancing user engagement.
3. H3 Tags: Continue utilizing H3 tags effectively but ensure they also incorporate variations of target keywords to maximize search visibility.

Conclusion

The header tags on IGP.com are well-structured and serve their purpose in enhancing both SEO and user experience. By following the recommendations provided, the site can further improve its search engine visibility and user engagement.

For a comprehensive SEO audit, consider analyzing additional elements such as meta tags, site speed, mobile responsiveness, and backlink profile alongside header tags.

On-Page SEO Report for IGP

Critical Issues

1. Page Size is Too Large
   • The size of the page is excessively large, negatively affecting page load speed and user experience.
     Recommendation:
   • Optimize images to reduce size without compromising quality.
   • Minify CSS, JavaScript, and HTML files.
   • Consider using a Content Delivery Network (CDN) for faster content delivery.
2. No H1 Tag
   • The page lacks an H1 tag, which is critical for SEO and user navigation.
     Recommendation:
   • Add a clear and descriptive H1 tag that summarizes the main topic of the page.
3. Cache Control Missing
   • There is no cache control header, which impacts loading speed and user experience.
     Recommendation:
   • Configure cache settings via your server or CMS to enable browser caching.
4. Canonical Tag Missing
   • The canonical tag is not present, leading to potential duplicate content issues.
     Recommendation:
   • Implement a canonical tag to indicate the preferred URL for the page.
5. Render-Blocking Resources
   • Render-blocking resources are delaying the loading of the page.
     Recommendation:
   • Defer or asynchronously load JavaScript.
   • Inline critical CSS to reduce render-blocking.
6. Low Content Rate
   • The page has a low content-to-code ratio, which can affect SEO rankings.
     Recommendation:
   • Add more high-quality, relevant content to improve the ratio.
   • Ensure the content aligns with user intent.
7. No Image Alt Tags
   • Images on the page lack alt attributes, which are important for accessibility and SEO.
     Recommendation:
   • Add descriptive alt text to all images.
8. No Favicon
   • The page lacks a favicon, which is important for branding and user trust.
     Recommendation:
   • Add a favicon that represents the brand or website.
9. Title Tag is Too Long
   • The title exceeds the recommended character limit, which may lead to truncation in search results.
     Recommendation:
   • Shorten the title to around 50-60 characters while keeping it descriptive and keyword-rich.
10. Description Tag Missing
    • The page lacks a meta description, which affects click-through rates in search results.
      Recommendation:
    • Write a compelling meta description (150-160 characters) that includes relevant keywords.

Readability and Content

• Low Readability Rates
  • The page’s readability indices suggest that the content may be too complex for the average user.
    Recommendation:
  • Simplify the language where possible, and use shorter sentences and paragraphs.
• Consistency Issues
  • The description-to-content consistency is low, which may confuse search engines about the page’s intent.
    Recommendation:
  • Ensure the meta description reflects the main content accurately.

Technical Highlights

• Internal and External Links
  • The page contains 155 internal links and 7 external links, which seems well-distributed.
    Recommendation:
  • Ensure all links are functional and avoid broken links.
• Scripts Size and Count
  • The page has 10 scripts totaling 1.2 MB, which is substantial.
    Recommendation:
  • Reduce script sizes by minifying them or removing unnecessary ones.
• Plain Text Word Count
  • The word count is 2,365, which is decent for SEO.
    Recommendation:
  • Focus on increasing keyword density while maintaining readability.

Positive Observations

• No duplicate title tags, meta descriptions, or content issues.
• No HTTPS to HTTP link issues, ensuring secure links.
• No 4xx or 5xx error codes detected.

Overall Recommendations

To improve on-page SEO and user experience:

1. Optimize Performance
   • Reduce page size and script load times.
2. Improve Accessibility
   • Add alt tags to images and ensure proper tagging.
3. Enhance Metadata
   • Fix missing H1, meta description, and canonical tags.
4. Focus on Readability
   • Simplify the content and improve its alignment with user intent.

By addressing these areas, your page’s SEO performance and user experience will see significant improvements. Let me know if you’d like a detailed step-by-step guide for implementing these changes.